Promotional piece with a pop-up feature and method for making the same

ABSTRACT

A promotional piece with a pop-up feature is provided to effectively capture the attention of consumers. The promotional piece with a pop-up feature is movable from a closed to an open position and includes a backing substrate and a presentation substrate. The presentation substrate is selectively joined to the backing substrate by any suitable means. When the promotional piece with a pop-up feature is moved from the closed to the open position, at least a portion of the presentation substrate is caused to project away from the underlying portion of the presentation substrate. A high speed in-line manufacturing method for producing a plurality of promotional pieces with a pop-up feature is also provided. The promotional piece with a pop-up feature may be used in various applications, such as product packaging, promotional or advertising mailers, greeting cards, announcement cards, and other like applications.

TECHNICAL FIELD

The present invention relates to the field of promotional display andadvertising devices, and more particularly, to promotional oradvertising pieces having a pop-up feature that effectively captures theattention of consumers.

BACKGROUND OF THE INVENTION

In order to generate initial consumer interest in a product or service,businesses typically employ a variety of promotional and advertisingdevices. These devices may be in the form of sheets or bookletscontaining various written and graphical content, as well as otherfeatures. In addition, promotional and advertising devices in sheet orbooklet form are well suited for use as a mailer. By sending thepromotional devices to consumers, businesses hope to keep or gain thebusiness of the targeted consumers.

However, it is well known that most consumers do not like receiving“junk mail.” Typically junk mail consists of advertising circulars thatannounce sales and sometimes contain coupons. Many consumers brieflyflip through the pages of junk mail before eventually throwing the junkmail in the garbage. Thus, many promotional and advertising pieces arenot very effective for generating consumer interest.

Therefore, what is needed in the art is a promotional piece that iseffective for generating consumer interest in a product or service. Thisis particularly true for mailers that many consumers might view as junkmail, which is often thrown away after a brief glance. The art has beenmissing a promotional piece with a pop-up feature that serves toeffectively capture the attention of consumers upon receipt of thepromotional piece. Moreover, there is a need in the art for apromotional piece that may be manufactured in large volumes by anin-line process to provide a cost effective promotional piece with apop-up feature.

SUMMARY OF INVENTION

In its most general configuration, the present invention advances thestate of the art with a variety of new capabilities and overcomes manyof the shortcomings of prior devices in new and novel ways. In its mostgeneral sense, the present invention overcomes the shortcomings andlimitations of the prior art in any of a number of generally effectiveconfigurations. The instant invention demonstrates such capabilities andovercomes many of the shortcomings of prior methods in new and novelways.

A promotional piece with a pop-up feature generally comprises a backingsubstrate and a presentation substrate selectively joined together tocreate a pop-up feature when the promotional piece is moved from aclosed to an open position. The backing substrate and the presentationsubstrate may or may not be composed of the same material.

The backing substrate has a backing fold line and a backing substrateperimeter. The backing fold line divides the backing substrate perimeterinto at least a first backing substrate perimeter and a second backingsubstrate perimeter. The backing substrate also includes a first backingsubstrate region and a second backing substrate region. The backing foldline provides an axis about which the backing substrate may be movedfrom a closed position to an open position.

The presentation substrate has a first fold line, a second fold line, athird fold line, and a presentation substrate perimeter. Thepresentation substrate further includes a first presentation section, asecond presentation section, a third presentation section, and a fourthpresentation section. Each presentation section has a correspondingpresentation section length. The second presentation section includes anaperture having an aperture length. The aperture is a hole or windowthat is formed through the presentation substrate.

In one embodiment of the promotional piece with a pop-up feature thethird presentation section and the fourth presentation section arefolded about the second fold line. After the third presentation sectionand the fourth presentation section have been folded about the secondfold line, the presentation substrate may be joined to the backingsubstrate. Specifically, the first presentation section may be joined tothe first backing substrate region, and a portion of the fourthpresentation section may be joined directly to the second backingsubstrate region through the aperture.

With this arrangement, when the backing substrate and the presentationsubstrate are in the closed position, the third presentation section issubstantially adjacent to the second presentation section. When thebacking substrate and the presentation substrate are moved from theclosed position to the open position, at least a portion of the thirdpresentation section is caused to project away, or pop-up, from thesecond presentation section.

This feature is a result of the movement of the second presentationsection. The first presentation section is secured to the first backingsubstrate region and therefore the first presentation section remains ina fixed position relative to the first backing substrate region when thepromotional piece with a pop-up feature is moved from the closedposition to the open position. In addition, the first fold line and thebacking fold line are spaced apart such that when the promotional piecewith a pop-up feature is moved to the open position a portion of thepresentation substrate moves towards the direction of the first foldline so that the promotional piece with a pop-up feature can reach theopen position.

A portion of the fourth presentation section is secured to the backingsubstrate and therefore remains in a fixed position when the promotionalpiece with a pop-up feature is moved to the open position. Because thesecond presentation section is not secured to the backing substrate, thesecond presentation section is allowed to move towards the direction ofthe first fold line. The aperture facilitates this movement by allowingthe second presentation section to move, or slide, between the fourthpresentation section and the second backing substrate region. Thus, whenthe promotional piece with a pop-up feature is moved to the openposition the first presentation section and the fourth presentationsection remain in a fixed position, but the second presentation sectionmoves towards the direction of the first fold line. When the secondpresentation section moves, the movement causes at least a portion ofthe third presentation section to project away, or pop-up, from thesecond presentation section.

The present invention is well suited for receiving printed indicia, suchas text and graphics. Prior to being joined together, the front and backsides of the backing substrate and the front and back sides of thepresentation substrate may be printed with various indicia. Thus, in anembodiment of the instant invention, when the third presentation sectionis torn out, the third presentation section may have printed indicia onits front side and back side.

A plurality of promotional pieces with a pop-up feature may be producedby a high speed in-line manufacturing process. The first step in theprocess consists of providing a continuous presentation substrate weband a continuous backing substrate web in a longitudinal direction.Next, a series of apertures are cut in the continuous presentationsubstrate web. After the series of apertures are cut, a web fold line ofreduced strength is formed in the continuous presentation substrate web.The continuous presentation substrate web is then subjected to a foldingprocess where the continuous presentation substrate web is folded alongtwo fold lines. Following this step, the continuous backing substrateweb is folded along a fold line.

Next, the continuous presentation substrate web and the continuousbacking substrate web are joined together to form a continuous promotionpiece substrate web. Lastly, the continuous promotional piece substrateweb is cut into a succession of separate promotional pieces with apop-up feature.

The instant invention enables a significant advance in the state of theart. The instant invention is, in addition, widely applicable to a largenumber of applications. Variations, modifications, alternatives, andalterations of the various embodiments may be used alone or incombination with one another, as will become more readily apparent tothose with skill in the art with reference to the following detaileddescription of the preferred embodiments and the accompanying figuresand drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

Without limiting the scope of the present invention as claimed below andreferring now to the drawings and figures:

FIG. 1 is a perspective view of an embodiment of the promotional piecewith a pop-up feature, not to scale;

FIG. 2 is a plan view of an embodiment of the backing substrate, not toscale;

FIG. 3 is a plan view of an embodiment of the presentation substrate,not to scale;

FIG. 4 is a plan view of an embodiment of the promotional piece with apop-up feature in the open position, not to scale;

FIG. 5 is a cross-sectional view of the embodiment of the promotionalpiece with a pop-up feature taken along section line 5-5 shown in FIG.4, not to scale;

FIG. 6 is a cross-sectional view of the embodiment of the promotionalpiece with a pop-up feature taken along section line 6-6 shown in FIG.4, not to scale;

FIG. 7 is an isometric view of an embodiment of the backing substrateand an embodiment of the presentation substrate prior to being joinedtogether, not to scale;

FIG. 8 is an isometric view of an embodiment of the backing substrateand an embodiment of the presentation substrate showing the third andfourth presentation sections folded about the second fold line, not toscale;

FIG. 9 is an isometric view of an embodiment of the promotional piecewith a pop-up feature in the open position, not to scale;

FIG. 10 is a side elevation view of an embodiment of the promotionalpiece with a pop-up feature in the closed position, not to scale;

FIG. 11 is a side elevation view of an embodiment of the promotionalpiece with a pop-up feature in a partially open position, not to scale;

FIG. 12 is a side elevation view of an embodiment of the promotionalpiece with a pop-up feature in the open position, not to scale;

FIG. 13 is a plan view of an embodiment of the promotional piece with apop-up feature in the open position, not to scale;

FIG. 14 is a plan view of an embodiment of the promotional piece with apop-up feature in the open position, not to scale;

FIG. 15 is a plan view of an embodiment of the promotional piece with apop-up feature in the open position, not to scale; and

FIG. 16 is a perspective view of a method of manufacturing a pluralityof promotional pieces with a pop-up feature.

DETAILED DESCRIPTION OF THE INVENTION

A promotional piece with a pop-up feature (50) enables a significantadvance in the state of the art. The preferred embodiments of theapparatus accomplish this by new and novel arrangements of elements thatare configured in unique and novel ways and which demonstrate previouslyunavailable but preferred and desirable capabilities. The detaileddescription set forth below in connection with the drawings is intendedmerely as a description of the presently preferred embodiments of theinvention, and is not intended to represent the only form in which thepresent invention may be constructed or utilized. The description setsforth the designs, functions, means, and methods of implementing theinvention in connection with the illustrated embodiments. It is to beunderstood, however, that the same or equivalent functions and featuresmay be accomplished by different embodiments that are also intended tobe encompassed within the spirit and scope of the invention.

Referring generally to FIGS. 1 through 15, the present invention is apromotional piece with a pop-up feature (50) that captures the attentionof a consumer. As seen in FIG. 1, the promotional piece with a pop-upfeature (50) generally comprises a backing substrate (100) and apresentation substrate (200). By way of example, and not limitation, thebacking substrate (100) and the presentation substrate (200) may bepaper, card stock, foil, mylar, and virtually any material having theflexibility to be folded and moved as described herein. Additionally,the backing substrate (100) and the presentation substrate (200) may ormay not be composed of the same material.

With reference now to FIG. 2, the backing substrate (100) has a backingfold line (110) and a backing substrate perimeter (120). The backingfold line (110) divides the backing substrate perimeter (120) into atleast a first backing substrate perimeter (122) and a second backingsubstrate perimeter (124). The backing substrate (100) also includes afirst backing substrate region (130) defined by the backing fold line(110) and the first backing substrate perimeter (122), and a secondbacking substrate region (140) defined by the backing fold line (110)and the second backing substrate perimeter (124). Generally, the backingfold line (110) provides an axis about which the backing substrate (100)may be moved from a closed position to an open position.

Although the backing substrate (100) shown throughout the figures isrepresented by a rectangular shape, one having skill in the art wouldrecognize that other geometric shapes may be utilized. By way ofexample, and not limitation, the backing substrate (100) may be shapedas a triangle, circle, oval, pentagon, hexagon, and various othergeometric configurations. Likewise, even though the backing fold line(110) is depicted throughout the figures as being in the middle of thebacking substrate (100), one having skill in the art will appreciatethat the backing fold line (110) may be left or right of the middle ofthe backing substrate (100).

Referring now to FIG. 3, the presentation substrate (200) has a firstfold line (202), a second fold line (204), a third fold line (206), anda presentation substrate perimeter (210). The presentation substrate(200) further includes a first presentation section (220), a secondpresentation section (230), a third presentation section (240), and afourth presentation section (250).

Still referring to FIG. 3, the first presentation section (220) is theportion of the presentation substrate (200) bounded by the first foldline (202) and a portion of the presentation substrate perimeter (210).The first presentation section (220) has a first presentation sectionlength (222).

The second presentation section (230), best seen in FIG. 3, is theportion of the presentation substrate (200) bounded by the first foldline (202), the second fold line (204), and at least two portions of thepresentation substrate perimeter (210). The second presentation section(230) has a second presentation section length (232) and an aperture(234), having an aperture length (235). The aperture (234) is a hole orwindow that is formed through the presentation substrate (200). Theaperture (234) may be formed by die cutting the presentation substrate(200). Furthermore, although the aperture (234) is depicted throughoutthe drawings as having a rectangular shape, one with skill in the artwould recognize that other shapes may be used. By way of example, andnot limitation, the aperture (234) may be shaped as a triangle, circle,oval, pentagon, hexagon, and various other geometric configurations.

With continued reference to FIG. 3, the third presentation section(240), is the portion of the presentation substrate (200) bounded by thesecond fold line (204), the third fold line (206), and at least twoportions of the presentation substrate perimeter (210). The thirdpresentation section (240) also has a third presentation section length(242).

The fourth presentation section (250), best seen in FIG. 3, is theportion of the presentation substrate (200) bounded by the third foldline (206) and a portion of the presentation substrate perimeter (210).The fourth presentation section (250) is further characterized by afourth presentation section length (252).

As with the backing substrate (100), the presentation substrate (200) isshown throughout the drawings as having primarily a rectangular shape.However, the presentation substrate (200) may be shaped as, by way ofexample, and not limitation, a triangle, circle, oval, pentagon,hexagon, and various other geometric configurations.

An embodiment of the promotional piece with a pop-up feature (50) isseen in FIGS. 4-9. Referring specifically to FIG. 7, the thirdpresentation section (240) and the fourth presentation section (250) arefolded about the second fold line (204), as depicted by the rotationarrows. Referring now to FIG. 8, after the third presentation section(240) and the fourth presentation section (250) have been folded aboutthe second fold line (204), the presentation substrate (200) may bejoined to the backing substrate (100), as seen in FIG. 9. Morespecifically, the first presentation section (220) may be joined to thefirst backing substrate region (130), as seen in FIG. 5, and a portionof the fourth presentation section (250) may be joined directly to thesecond backing substrate region (140) through the aperture (234), asbest seen in FIG. 6.

The first presentation section (220) and fourth presentation section(250) may be joined to the backing substrate (100) by any number ofsuitable means, for example, adhesive compositions, adhesive tapes,staples or like mechanical means, and heat pressing, just to name a few.The joining of the presentation substrate (200) and the backingsubstrate (100) allows both substrates (100, 200) to be simultaneouslymoved from a closed position to an open position. As will be appreciatedfrom FIGS. 10-12, when moved from the closed position to the openposition, the backing substrate (100) moves about the backing fold line(110), and the presentation substrate (200) moves about the first foldline (202).

With this arrangement, when the backing substrate (100) and thepresentation substrate (200) are in the closed position, the thirdpresentation section (240) is substantially adjacent to the secondpresentation section (230), as best seen in FIG. 10. Furthermore, asseen in FIGS. 10-12, when the backing substrate (100) and thepresentation substrate (200) are moved from the closed position to theopen position, at least a portion of the third presentation section(240) is caused to project away, or pop-up, from the second presentationsection (230).

This feature is a result of the movement of the second presentationsection (230), as indicated by the directional arrow in FIG. 11. Thefirst presentation section (220) is secured to the first backingsubstrate region (130) and therefore the first presentation section(220) remains in a fixed position relative to the first backingsubstrate region (130) when the promotional piece with a pop-up feature(50) is moved from the closed position to the open position. Inaddition, the first fold line (202) and the backing fold line (110) arespaced apart such that when the promotional piece with a pop-up feature(50) is moved to the open position a portion of the presentationsubstrate (200) moves towards the direction of the first fold line (202)so that the promotional piece with a pop-up feature (50) can reach theopen position, as seen in FIG. 11.

A portion of the fourth presentation section (250), like the firstpresentation section (220), is secured to the backing substrate (100)and therefore remains in a fixed position when the promotional piecewith a pop-up feature (50) is moved to the open position, as seen inFIGS. 10-12. Because the second presentation section (230) is notsecured to the backing substrate (100) the second presentation section(230) is allowed to move towards the direction of the first fold line(202). The aperture (234) facilitates this movement by allowing thesecond presentation section (230) to move, or slide, between the fourthpresentation section (250) and the second backing substrate region(140). Thus, when the promotional piece with a pop-up feature (50) ismoved to the open position the first presentation section (220) and thefourth presentation section (250) remain in a fixed position, but thesecond presentation section (230) moves towards the direction of thefirst fold line (202). When the second presentation section (230) moves,the movement causes at least a portion of the third presentation section(240) to project away, or pop-up, from the second presentation section(230).

In one embodiment of the promotional piece with a pop-up feature (50),the presentation substrate (200) may be designed such that thepresentation substrate (200) fits entirely within the backing substrateperimeter (120), as seen in FIG. 4. Utilizing this design gives thepromotional piece with a pop-up feature (50) a clean booklet typeappearance without any protruding edges.

Referring now to FIG. 13, another embodiment of the promotional piecewith a pop-up feature (50) is shown. In this embodiment, the second foldline (204) and the third fold line (206) are separation lines. As oneskilled in the art will observe and appreciate, the separation lines(204, 206) may be formed in a number of methods including, but notlimited to, one or more die cuts, perforations, indentations, scorelines, and weakened fracture lines. The separation lines (204, 206)permit a consumer to easily remove the third presentation section (240)from the promotional piece (50) when the third presentation section(240) pops-up from the second presentation section (230). The separationlines (204, 206) are particularly advantageous when the thirdpresentation section (240) is presented as a money saving coupon, giftcertificate, event ticket, or like promotional item.

In one embodiment of the present invention, as seen in FIG. 14, thepromotional piece with a pop-up feature (50) is designed such that thefourth presentation section (250) conceals the aperture (234) when thebacking substrate (100) and the presentation substrate (200) are in theopen position. In this embodiment, the fourth presentation sectionlength (252) is greater than the aperture length (235), and the fourthpresentation section (250) completely covers the aperture (234) when thepromotional piece (50) is in the open position, thereby providing acleaner and more uniform appearance. Of course, the promotional piecewith a pop-up feature (50) may be designed whereby a portion, orportions, of the aperture (234) are visible when the promotional piece(50) is in the open position, as seen in FIG. 4 and FIG. 9.

In another embodiment, seen in FIG. 4, the promotional piece with apop-up feature (50) may be configured such that the first presentationsection length (222) is substantially equal to the second presentationsection length (232), the third presentation section length (242) issubstantially equal to the fourth presentation section length (252), andthe third presentation section length (242) and the fourth presentationsection length (252) are shorter than the first presentation sectionlength (222) and the second presentation section length (232). Thisembodiment can help draw more attention to the promotional piece's (50)pop-up feature, namely, the third presentation section (240). Forexample, the third presentation section (240) may have printed indicia,graphical content, or a color scheme that visually contrasts with thesecond presentation section (230). In addition to the third presentationsection's (240) noticeable projection away from the second presentationsection (230), the contrast between the second presentation section(230) and the third presentation section (240) helps to focus theconsumer's attention on the third presentation section (240), which willtypically contain a promotional item, such as a coupon, giftcertificate, event ticket, or the like.

In yet another embodiment, the promotional piece with a pop-up feature(50) may be configured such that the first presentation section length(222), the second presentation section length (232), the thirdpresentation section length (242), and the fourth presentation sectionlength (252) are substantially equal, as seen in FIG. 15. Thisembodiment helps capture a consumer's attention by presenting a largerthird presentation section (240) that pops-up from the secondpresentation section (230). For example, because the third presentationsection length (242) is substantially equivalent to the secondpresentation section length (232), a substantial portion of the secondpresentation section (230) will not be visible when the promotionalpiece (50) is in the open position. Thus, the consumer's attention willbe focused primarily on the third presentation section (240), which maycontain the promotional item designed to generate interest in theproduct or service being promoted.

The promotional piece with a pop-up feature (50) may be used in variousapplications. By way of example and not limitation, the promotionalpiece (50) may be used as a portion of product packaging, an advertisingmailer, a greeting card, an announcement card, and other likeapplications. The present invention is well suited for receiving printedindicia, such as text and graphics. Prior to being joined together, thefront and back sides of the backing substrate (100) and the front andback sides of the presentation substrate (200) may be printed withvarious indicia. Thus, in an embodiment of the promotional piece with apop-up feature (50), such as that shown in FIG. 13, when the thirdpresentation section (240) is removed from the promotional piece (50),the third presentation section (240) may have printed indicia on itsfront side and back side.

A plurality of promotional pieces with a pop-up feature (50) may beproduced by a high speed in-line manufacturing process, as seen in FIG.16. The first step in the process consists of providing a continuouspresentation substrate web (300) and a continuous backing substrate web(400) in a longitudinal direction. The continuous presentation substrateweb (300) has a proximal presentation edge (301) and a distalpresentation edge (302). The continuous backing substrate web (400)includes a proximal backing edge (401) and a distal backing edge (402).The continuous presentation substrate web (300) and the continuousbacking substrate web (400) may be supplied directly from a web printingprocess to this in-line manufacturing method.

Next, a series of apertures (334) are cut out of the continuouspresentation substrate web (300). After the series of apertures (334)are cut, a web fold line of reduced strength (303) is formed in thecontinuous presentation substrate web (300). The web fold line ofreduced strength (303) may be formed in a number of methods including,but not limited to, one or more die cuts, perforations, indentations,score lines, and weakened fracture lines.

Following the formation of the web fold line of reduced strength (303),the continuous presentation substrate web (300) is subjected to afolding process. The continuous presentation substrate web (300) isfolded longitudinally along a first web fold line (304) and a second webfold line (306) The web fold lines (304, 306), along with the web foldline of reduced strength (303), divide the continuous presentationsubstrate web (300) into a first presentation web section (320), asecond presentation web section (330), a third presentation web section(340), and a fourth presentation web section (350).

The first presentation web section (320) is the portion of thecontinuous presentation substrate web (300) bounded by the first webfold line (304) and the proximal presentation edge (301). The secondpresentation web section (330) is the portion of the continuouspresentation substrate web (300) bounded by the first web fold line(304) and the second web fold line (306). The first and second web foldlines (304, 306) are positioned such that the series of apertures (334)are confined to the second presentation web section (330). The thirdpresentation web section (340) is the portion of the continuouspresentation substrate web (300) bounded by the second web fold line(306) and the web fold line of reduced strength (303). The fourthpresentation web section (350) is the portion of the continuouspresentation substrate web (300) bounded by the web fold line of reducedstrength (303) and the distal presentation edge (302).

The continuous backing substrate web (400) is folded longitudinallyalong a backing web fold line (410). The backing web fold line (410)divides the continuous backing substrate (400) into a first backingsubstrate web region (430) and a second backing substrate web region(440). The first backing substrate web region (430) is the portion ofthe continuous backing substrate web (400) bounded by the backing webfold line (410) and the proximal backing edge (401). The second backingsubstrate web region (440) is the portion of the continuous backingsubstrate web (400) bounded by the backing web fold line (410) and thedistal backing edge (402).

Next, the continuous presentation substrate web (300) and the continuousbacking substrate web (400) are joined together to form a continuouspromotion piece substrate web (500). More specifically, the firstpresentation web section (320) is joined to a portion of the firstbacking substrate web region (430), and at least a portion of the fourthpresentation web section (350) is joined to the second backing substrateweb region (440) through the presentation web aperture (334). Thejoining of the continuous presentation substrate web (300) to thecontinuous backing substrate web (400) may be accomplished by applying asuitable adhesive (60) to a portion of the first presentation websection (320) or a portion of the first backing substrate web region(430), and applying a suitable adhesive (60) to a portion of the fourthpresentation web section (350) or a portion of the second backingsubstrate web region (440).

Finally, after the continuous presentation substrate web (300) and thecontinuous backing substrate web (400) are joined together to form thecontinuous promotion piece substrate web (500), the continuouspromotional piece substrate web (500) is cut into a succession ofseparate promotional pieces with a pop-up feature (50).

Numerous alterations, modifications, and variations of the embodimentsdisclosed herein will be apparent to those skilled in the art and theyare all anticipated and contemplated to be within the spirit and scopeof the instant invention. For example, although specific embodimentshave been described in detail, those with skill in the art willunderstand that the preceding embodiments and variations can be modifiedto incorporate various types of substitute and or additional oralternative materials, relative arrangement of elements, and dimensionalconfigurations. Accordingly, even though only few variations of thepresent invention are described herein, it is to be understood that thepractice of such additional modifications and variations and theequivalents thereof, are within the spirit and scope of the invention asdefined in the following claims. The corresponding structures,materials, acts, and equivalents of all means or step plus functionelements in the claims below are intended to include any structure,material, or acts for performing the functions in combination with otherclaimed elements as specifically claimed.

1. A promotional piece with a pop-up feature (50), comprising: (A) abacking substrate (100) having a backing fold line (110), a backingsubstrate perimeter (120), the backing fold line (110) dividing thebacking substrate perimeter (120) into at least a first backingsubstrate perimeter (122) and a second backing substrate perimeter(124), the backing substrate (100) having a first backing substrateregion (130) defined by the backing fold line (110) and the firstbacking substrate perimeter (122), and a second backing substrate region(140) defined by the backing fold line (110) and the second backingsubstrate perimeter (124), wherein the backing substrate (100) ismovable from a closed position to an open position about the backingfold line (110); and (B) a presentation substrate (200) having a firstfold line (202), a second fold line (204), a third fold line (206), anda presentation substrate perimeter (210), the presentation substrate(200) further including: (i) a first presentation section (220) definedby the first fold line (202) and a portion of the presentation substrateperimeter (210), the first presentation section (220) having a firstpresentation section length (222); (ii) a second presentation section(230) defined by the first fold line (202), the second fold line (204),and at least two portions of the presentation substrate perimeter (210),the second presentation section (230) having a second presentationsection length (232) and an aperture (234), the aperture (234) having anaperture length (235); (iii) a third presentation section (240) definedby the second fold line (204), the third fold line (206), and at leasttwo portions of the presentation substrate perimeter (210), the thirdpresentation section (240) having a third presentation section length(242); and (iv) a fourth presentation section (250) defined by the thirdfold line (206) and a portion of the presentation substrate perimeter(210), the fourth presentation section (250) having a fourthpresentation section length (252); wherein: (a) at least a portion ofthe first presentation section (220) is joined to a portion of the firstbacking substrate region (130) such that the presentation substrate(200) and backing substrate (100) are simultaneously movable from aclosed position to an open position; and (b) the third presentationsection (240) and the fourth presentation section (250) are folded aboutthe second fold line (204), and at least a portion of the fourthpresentation section (250) is joined to a portion of the second backingsubstrate region (140) through the aperture (234) such that when thebacking substrate (100) and the presentation substrate (200) are in theclosed position the third presentation section (240) is substantiallyadjacent to the second presentation section (230), and when the backingsubstrate (100) and the presentation substrate (200) are moved to theopen position the movement of the second presentation section (230)causes at least a portion of the third presentation section (240) toproject away from the second presentation section (230).
 2. Thepromotional piece with a pop-up feature (50) of claim 1, wherein thepresentation substrate (200) fits within the backing substrate perimeter(120).
 3. The promotional piece with a pop-up feature (50) of claim 1,wherein the backing substrate (1 00) and the presentation substrate(200) are composed of the same material.
 4. The promotional piece with apop-up feature (50) of claim 1, wherein the second fold line (204) andthe third fold line (206) are separation lines that permit a user toeasily remove the third presentation section (240) from the promotionalpiece with a pop-up feature (50) when the third presentation section(240) projects away from the second presentation section (230).
 5. Thepromotional piece with a pop-up feature (50) of claim 1, wherein thefourth presentation section (250) conceals the aperture (234) when thebacking substrate (100) and the presentation substrate (200) are in theopen position.
 6. The promotional piece with a pop-up feature (50) ofclaim 1, wherein: (a) the first presentation section length (222) issubstantially equal to the second presentation section length (232); (b)the third presentation section length (242) is substantially equal tothe fourth presentation section length (252); and (c) the thirdpresentation section length (242) and the fourth presentation sectionlength (252) are shorter than the first presentation section length(222) and the second presentation section length (232).
 7. Thepromotional piece with a pop-up feature (50) of claim 1, wherein thefirst presentation section length (222), the second presentation sectionlength (232), the third presentation section length (242), and thefourth presentation section length (252) are substantially equal.
 8. Thepromotional piece with a pop-up feature (50) of claim 1, wherein thefourth presentation section length (252) is greater than the aperturelength (235).
 9. A method for making a plurality of promotional pieceswith a pop-up feature (50), comprising: (A) providing a continuouspresentation substrate web (300) having a proximal presentation edge(301) and a distal presentation edge (302), and a continuous backingsubstrate web (400) having a proximal backing edge (401) and a distaledge (402) in a longitudinal direction; (B) cutting a series ofpresentation web apertures (334) in the continuous presentationsubstrate web (300); (C) forming a web fold line of reduced strength(303) in the continuous presentation substrate web (300); (D) foldingthe continuous presentation substrate web (300) longitudinally along afirst web fold line (304), a second web fold line (306), wherein: (i) afirst presentation web section (320) is formed and is defined by thefirst web fold line (304) and the proximal presentation edge (301); (ii)a second presentation web section (330) is formed and is defined by thefirst web fold line (304) and the second web fold line (306), andwherein a portion of the second presentation web section (330) includesthe presentation web aperture (334); (iii) a third presentation websection (340) is formed and is defined by the second web fold line (306)and the web fold line of reduced strength (303); and (iv) a fourthpresentation web section (350) is formed and is defined by the web foldline of reduced strength (303) and the distal presentation edge (302);(E) folding the continuous backing substrate web (400) longitudinallyalong a backing web fold line (410), the continuous backing substrateweb (400) having a first backing substrate web region (430) defined bythe backing web fold line (410) and the proximal backing edge (401), anda second backing substrate web region (440) defined by the backing webfold line (410) and the distal backing edge (402); (F) joining thecontinuous presentation substrate web (300) to the continuous backingsubstrate web (400) to form a continuous promotional piece substrate web(500), wherein: (i) at least a portion of the first presentation websection (320) is joined to a portion of the first backing substrate webregion (430); and (ii) at least a portion of the fourth presentation websection (350) is joined to the second backing substrate web region (440)through the presentation web aperture (334); and (G) cutting thecontinuous promotional piece substrate web (500) into a succession ofseparate promotional pieces with a pop-up feature (50).